Engaging Fans & Selling Tickets: The Modern Football Club

The Challenge

Email open rates for club newsletters were dropping, and fans were missing out on flash ticket sales and exclusive merchandise drops.

The Solution

The club used wAIsend's bulk broadcasting feature. They categorized fans by membership tiers and sent personalized WhatsApp alerts with interactive buttons to buy tickets instantly.

The Results

• 95% open rate on match-day announcements
• Tickets sold out 3x faster than previous seasons